43:23

وَكَذَٰلِكَ مَآ أَرۡسَلۡنَا مِن قَبۡلِكَ فِي قَرۡيَةٖ مِّن نَّذِيرٍ إِلَّا قَالَ مُتۡرَفُوهَآ إِنَّا وَجَدۡنَآ ءَابَآءَنَا عَلَىٰٓ أُمَّةٖ وَإِنَّا عَلَىٰٓ ءَاثَٰرِهِم مُّقۡتَدُونَ

Wakathalika ma arsalna min qablika fee qaryatin min natheerin illa qala mutrafooha inna wajadna abaana AAala ommatin wainna AAala atharihim muqtadoona

And similarly, We did not send before you any warner into a city except that its affluent said, "Indeed, we found our fathers upon a religion, and we are, in their footsteps, following."

Word by word
  1. وَكَذَٰلِكَAnd thus
  2. مَآnot
  3. أَرۡسَلۡنَاWe sent
  4. مِنbefore you
  5. قَبۡلِكَbefore you
  6. فِيin
  7. قَرۡيَةٖa town
  8. مِّنany
  9. نَّذِيرٍwarner
  10. إِلَّاexcept
  11. قَالَsaid
  12. مُتۡرَفُوهَآ(the) wealthy ones of it
  13. إِنَّاIndeed,we
  14. وَجَدۡنَآ[we] found
  15. ءَابَآءَنَاour forefathers
  16. عَلَىٰٓon
  17. أُمَّةٖa religion
  18. وَإِنَّاand indeed,we
  19. عَلَىٰٓ[on]
  20. ءَاثَٰرِهِمtheir footsteps
  21. مُّقۡتَدُونَ(are) following
Az-Zukhruf · 43:23Makkah

The comfortable always said the same thing.

Why the affluent clung to the old way


Every town, same reply
a warner comesto every town
the affluent say
our fathers' waywe follow it
Who resists change
just traditioninnocent loyalty
comfort protects itselfchange costs them

The verse names the affluent of every town as the ones who answered warners this way. Ibn Kathir notes these people said the same thing nation after nation: their hearts and their words are similar.

When life is comfortable, any call to change feels like a threat. The good salary, the easy routine. It is easy to say "this is how I have always lived." Comfort can be the loudest voice against truth.

I resist this change because of my values.

Sometimes I resist change because my comfort is at stake.

Try this

Think of one change you keep resisting. Ask honestly: is it principle, or comfort?

Simplified reflection. Read the tafsir for scholarship.draft
Tafsir Ibn Kathir (shared passage from 43:21)

Or have We given them any Book before this (the Qur'an) to which they are holding fast (21)Nay! They say: "We found our fathers following a certain way and religion, and we guide ourselves by their footsteps. (22)And similarly, We sent not a warner before you to any town (people) but the luxurious ones among them said: "We found our fathers following a certain way and religion, and we will indeed follow their footsteps. (23)He said: "Even if I bring you better guidance than that which you found your fathers following?" They said: "Verily, we disbelieve in that with which you have been sent. (24)So We took revenge on them, then see what was the end of those who denied (25)

The Idolators have no Proof

Allah condemns the idolators for worshipping others instead of Allah with no evidence or proof for doing so.

أَمْ آتَيْنَاهُمْ كِتَابًا مِنْ قَبْلِهِ

(Or have We given them any Book before this) means, before their idolatry.

فَهُمْ بِهِ مُسْتَمْسِكُونَ

(to which they are holding fast?) means, with regard to what they are doing. This is not the case. This is like the Ayah:

أَمْ أَنْزَلْنَا عَلَيْهِمْ سُلْطَانًا فَهُوَ يَتَكَلَّمُ بِمَا كَانُوا بِهِ يُشْرِكُونَ 

(Or have We revealed to them an authority (a Scripture), which speaks of that which they have been associating with Him?)(30:35) meaning, that did not happen. Then Allah says:

بَلْ قَالُوا إِنَّا وَجَدْنَا آبَاءَنَا عَلَىٰ أُمَّةٍ وَإِنَّا عَلَىٰ آثَارِهِمْ مُهْتَدُونَ 

(Nay! They say: "we found our fathers following a certain way and religion (Ummah), and we guide ourselves by their footsteps.") meaning, they have no grounds for their belief in idolatry apart from the fact that they are imitating their fathers and forefathers who were following a certain Ummah or way, i.e., religion. The word Ummah is used in a similar manner elsewhere, where Allah says:

إِنَّ هَٰذِهِ أُمَّتُكُمْ أُمَّةً وَاحِدَةً 

(And verily, this your religion (Ummah) is one religion)(23:52), and they said;

وَإِنَّا عَلَىٰ آثَارِهِمْ

(and we by their footsteps) means, behind them

مُهْتَدُونَ 

(We guide ourselves) This is their claim with no evidence. Then Allah points out that what these people say was already said by those who were like them among the nations of the past who disbelieved in the Messengers. Their hearts and their words are similar.

كَذَٰلِكَ مَا أَتَى الَّذِينَ مِنْ قَبْلِهِمْ مِنْ رَسُولٍ إِلَّا قَالُوا سَاحِرٌ أَوْ مَجْنُونٌ - أَتَوَاصَوْا بِهِ ۚ بَلْ هُمْ قَوْمٌ طَاغُونَ

(Likewise, no Messenger came to those before them but they said: "A sorcerer or a madman!" Have they transmitted this saying to these? Nay, they are themselves a people transgressing beyond bounds!)(51:52-53) And Allah says here:

وَكَذَٰلِكَ مَا أَرْسَلْنَا مِنْ قَبْلِكَ فِي قَرْيَةٍ مِنْ نَذِيرٍ إِلَّا قَالَ مُتْرَفُوهَا إِنَّا وَجَدْنَا آبَاءَنَا عَلَىٰ أُمَّةٍ وَإِنَّا عَلَىٰ آثَارِهِمْ مُقْتَدُونَ

(And similarly, We sent not a warner before you to any town (people) but the luxurious ones among them said: "We found our fathers following a certain way and religion, and we will indeed follow their footsteps.") Then He says:

قُلْ

(Say) – 'O Muhammad, to these idolators' –

 أَوَلَوْ جِئْتُكُمْ بِأَهْدَىٰ مِمَّا وَجَدْتُمْ عَلَيْهِ آبَاءَكُمْ ۖ قَالُوا إِنَّا بِمَا أُرْسِلْتُمْ بِهِ كَافِرُونَ

("Even if I bring you better guidance than that which you found your fathers following?" They said: "Verily, we disbelieve in that with which you have been sent.") 'Even if they were convinced of the truth of what you have brought to them, they will not follow it, because of their evil intentions and their arrogance towards the truth and its people.'

فَانْتَقَمْنَا مِنْهُمْ ۖ 

(So We took revenge on them) means, on the disbelieving nations, by inflicting various kinds of punishments, as Allah has described in the stories of those nations.

فَانْظُرْ كَيْفَ كَانَ عَاقِبَةُ الْمُكَذِّبِينَ

(then see what was the end of those who denied) means, see what became of them, how they were destroyed and how Allah saved the believers.