43:24

۞قَٰلَ أَوَلَوۡ جِئۡتُكُم بِأَهۡدَىٰ مِمَّا وَجَدتُّمۡ عَلَيۡهِ ءَابَآءَكُمۡۖ قَالُوٓاْ إِنَّا بِمَآ أُرۡسِلۡتُم بِهِۦ كَٰفِرُونَ

Qala awalaw jitukum biahda mimma wajadtum AAalayhi abaakum qaloo inna bima orsiltum bihi kafiroona

[Each warner] said, "Even if I brought you better guidance than that [religion] upon which you found your fathers?" They said, "Indeed we, in that with which you were sent, are disbelievers."

Word by word
  1. ۞قَٰلَHe said
  2. أَوَلَوۡEven if
  3. جِئۡتُكُمI brought you
  4. بِأَهۡدَىٰbetter guidance
  5. مِمَّاthan what
  6. وَجَدتُّمۡyou found
  7. عَلَيۡهِon it
  8. ءَابَآءَكُمۡۖyour forefathers
  9. قَالُوٓاْThey said
  10. إِنَّاIndeed,we
  11. بِمَآwith what
  12. أُرۡسِلۡتُمyou are sent
  13. بِهِۦwith [it]
  14. كَٰفِرُونَ(are) disbelievers
Az-Zukhruf · 43:24Makkah

Even if I bring you something better?

When better guidance is still refused


The offer
fathers' waywhat they knew
better guidancebrought to them
they say
we reject itwhatever it is
What the refusal was about
not convincedneed more proof
arrogancewould not follow anyway

Each warner asked: even if I bring you better guidance than your fathers had? Ibn Kathir says even if they were convinced, they would not follow it, because of their evil intentions and arrogance toward the truth and its people.

A friend shows you, kindly, a better way to handle money or an argument. It is clearly better. And still you say no, because accepting it means admitting you were wrong. Pride shuts the door, not the evidence.

I would change if someone showed me something better.

Sometimes I have already been shown something better, and pride is what keeps me from it.

Try this

Accept one piece of good advice this week that you resisted only because of who said it.

Simplified reflection. Read the tafsir for scholarship.draft
Tafsir Ibn Kathir (shared passage from 43:21)

Or have We given them any Book before this (the Qur'an) to which they are holding fast (21)Nay! They say: "We found our fathers following a certain way and religion, and we guide ourselves by their footsteps. (22)And similarly, We sent not a warner before you to any town (people) but the luxurious ones among them said: "We found our fathers following a certain way and religion, and we will indeed follow their footsteps. (23)He said: "Even if I bring you better guidance than that which you found your fathers following?" They said: "Verily, we disbelieve in that with which you have been sent. (24)So We took revenge on them, then see what was the end of those who denied (25)

The Idolators have no Proof

Allah condemns the idolators for worshipping others instead of Allah with no evidence or proof for doing so.

أَمْ آتَيْنَاهُمْ كِتَابًا مِنْ قَبْلِهِ

(Or have We given them any Book before this) means, before their idolatry.

فَهُمْ بِهِ مُسْتَمْسِكُونَ

(to which they are holding fast?) means, with regard to what they are doing. This is not the case. This is like the Ayah:

أَمْ أَنْزَلْنَا عَلَيْهِمْ سُلْطَانًا فَهُوَ يَتَكَلَّمُ بِمَا كَانُوا بِهِ يُشْرِكُونَ 

(Or have We revealed to them an authority (a Scripture), which speaks of that which they have been associating with Him?)(30:35) meaning, that did not happen. Then Allah says:

بَلْ قَالُوا إِنَّا وَجَدْنَا آبَاءَنَا عَلَىٰ أُمَّةٍ وَإِنَّا عَلَىٰ آثَارِهِمْ مُهْتَدُونَ 

(Nay! They say: "we found our fathers following a certain way and religion (Ummah), and we guide ourselves by their footsteps.") meaning, they have no grounds for their belief in idolatry apart from the fact that they are imitating their fathers and forefathers who were following a certain Ummah or way, i.e., religion. The word Ummah is used in a similar manner elsewhere, where Allah says:

إِنَّ هَٰذِهِ أُمَّتُكُمْ أُمَّةً وَاحِدَةً 

(And verily, this your religion (Ummah) is one religion)(23:52), and they said;

وَإِنَّا عَلَىٰ آثَارِهِمْ

(and we by their footsteps) means, behind them

مُهْتَدُونَ 

(We guide ourselves) This is their claim with no evidence. Then Allah points out that what these people say was already said by those who were like them among the nations of the past who disbelieved in the Messengers. Their hearts and their words are similar.

كَذَٰلِكَ مَا أَتَى الَّذِينَ مِنْ قَبْلِهِمْ مِنْ رَسُولٍ إِلَّا قَالُوا سَاحِرٌ أَوْ مَجْنُونٌ - أَتَوَاصَوْا بِهِ ۚ بَلْ هُمْ قَوْمٌ طَاغُونَ

(Likewise, no Messenger came to those before them but they said: "A sorcerer or a madman!" Have they transmitted this saying to these? Nay, they are themselves a people transgressing beyond bounds!)(51:52-53) And Allah says here:

وَكَذَٰلِكَ مَا أَرْسَلْنَا مِنْ قَبْلِكَ فِي قَرْيَةٍ مِنْ نَذِيرٍ إِلَّا قَالَ مُتْرَفُوهَا إِنَّا وَجَدْنَا آبَاءَنَا عَلَىٰ أُمَّةٍ وَإِنَّا عَلَىٰ آثَارِهِمْ مُقْتَدُونَ

(And similarly, We sent not a warner before you to any town (people) but the luxurious ones among them said: "We found our fathers following a certain way and religion, and we will indeed follow their footsteps.") Then He says:

قُلْ

(Say) – 'O Muhammad, to these idolators' –

 أَوَلَوْ جِئْتُكُمْ بِأَهْدَىٰ مِمَّا وَجَدْتُمْ عَلَيْهِ آبَاءَكُمْ ۖ قَالُوا إِنَّا بِمَا أُرْسِلْتُمْ بِهِ كَافِرُونَ

("Even if I bring you better guidance than that which you found your fathers following?" They said: "Verily, we disbelieve in that with which you have been sent.") 'Even if they were convinced of the truth of what you have brought to them, they will not follow it, because of their evil intentions and their arrogance towards the truth and its people.'

فَانْتَقَمْنَا مِنْهُمْ ۖ 

(So We took revenge on them) means, on the disbelieving nations, by inflicting various kinds of punishments, as Allah has described in the stories of those nations.

فَانْظُرْ كَيْفَ كَانَ عَاقِبَةُ الْمُكَذِّبِينَ

(then see what was the end of those who denied) means, see what became of them, how they were destroyed and how Allah saved the believers.